HOW TO SELL … TOOTHBRUSHES
The kids filed back into class Monday morning. They were very
Their weekend assignment was to sell something, then give a talk on
Little Sally led off: “I sold girl scout cookies and I made
proudly, “My sales approach was to appeal to the customer’s civil
I credit that approach for my obvious success.”
“Very good,” said the teacher.
Little Jenny was next:
“I sold magazines,” she said, “I made $45 and I explained
magazines would keep them up on current events.”
“Very good, Jenny,” said the teacher..
Eventually, it was Little Johnny’s turn.
The teacher held her breath …
Little Johnny walked to the front of the classroom and dumped a box
cash on the teacher’s desk. “$2,467,” he said.
“$2,467!” cried the teacher, “What in the world were you
“Toothbrushes,” said Little Johnny.
“Toothbrushes,” echoed the teacher,
“How could you possibly sell enough tooth brushes to make that much
“I found the busiest corner in town,” said Little Johnny,
“I set up
a Dip &
Chip stand, I gave everybody who walked by a free sample.”
They all said the same thing, “Hey, this tastes like dog
Then I would say,”It is dog shit. Wanna buy a toothbrush?”
“I used the governmental approach of giving you something shitty
that they say is good, and then making you pay to get the shitty taste
of your mouth.”
The teacher was speechless. . . . . . . .